Delivering Almost Anything

Challenge:

Build on Uber Eats’ “Get Almost, Almost Anything” campaign using ambient ads, showing that we live in a world where convenience makes us expect anything (even random or absurd) can be delivered by Uber Eats.

Idea:

Wrap city objects, such as trees, kiosks, mailboxes, small buildings, etc., in giant Uber Eats delivery bags, appearing packed and ready to be delivered.