The Closeness Algorithm

Because I moved across continents and my friends did not :/

I had a thought the other day as I was thinking of my friends: 90% are actually scattered across the globe.

That’s where the solution to Verizon’s Young Ones brief came to life!

Making a Verizon campaign that would help me see my friends! Turning our useless conversations into a way we get to see each other (in-person!!!)


The Closeness Algorithm by Verizon would analyze meaningful interactions across calls, FaceTime, shared photos, texts, and consistency over time and transform them into Closeness Points that build into airline miles.

Zoni AKA The Closeness Algorithm

Looks cool right?

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