The Closeness Algorithm

Part of adulting is realizing your favorite people somehow ended up scattered across the globe.

That’s where the solution to Verizon’s Young Ones brief stopped feeling like a phone carrier campaign and started feeling personal.

Verizon turned everyday communication into a way to physically bring people closer.
The Closeness Algorithm analyzes meaningful interactions across calls, FaceTime, shared photos, texts, and consistency over time, transforming genuine connection into Closeness Points that build into airline miles.

Built for a generation that lives online but craves real presence, the system reframes Verizon’s network from a utility into an emotional bridge, rewarding the effort people put into maintaining long-distance relationships. Through live progress meters, check-ins, milestone notifications, and the AI companion Zoni, the experience makes every interaction feel like one step closer to seeing someone in real life.

By turning connection quality into a measurable journey, Verizon becomes more than a carrier it becomes the brand that helps close the distance.

The Closeness Algorithm

Part of adulting is realizing your favorite people somehow ended up scattered across the globe.

That’s where the solution to Verizon’s Young Ones brief stopped feeling like a phone carrier campaign and started feeling personal.

Verizon turned everyday communication into a way to physically bring people closer.The Closeness Algorithm analyzes meaningful interactions across calls, FaceTime, shared photos, texts, and consistency over time, transforming genuine connection into Closeness Points that build into airline miles.

HSBC: Bloodtype 1795C

Delivering Almost Anything

Verizon turned everyday communication into a way to physically bring people closer.
The Closeness Algorithm analyzes meaningful interactions across calls, FaceTime, shared photos, texts, and consistency over time, transforming genuine connection into Closeness Points that build into airline miles.