GoPuff at Tiffany’s

Insight:

Valentine's Day often catches partners unprepared specially men. Between work and family, last minute shoppers scramble for gifts that look rushed instead of meaningful. 

Idea:

Partner with Tiffany & Co. to offer an exclusive Valentine's necklace, available only on GoPuff.

Execution:

The campaign lives exclusively in male targeted environments, ensuring the message stays hidden from her. To him, the gift feels convenient and last minute; to her, it feels elegant and thoughtful.